Don’t Be Like Everyone Else! Use Attractive Infographics!

June 9, 2013 in E-commerce optimization

  Consumers are bombarded every day with countless advertisements whether on print media, on the Internet, or even on the bus.  With so many advertisements being shown, how do companies and other organizations effectively communicate their messages in memorable manners and stand out from the rest? What Are Infographics? One way to do this is by creating clever picture infographics.  Infographics are visual diagrams showing the benefits of an item [...]

How Free Shipping Can Boost Your Profits and Efficiency

May 23, 2013 in E-commerce optimization

  Consumers love social media because it allows them to compare prices of any good between dozens of competitors and determine who sells what at the best price.  A common tactic ecommerce companies use to boost sales is to provide free or reduced shipping rates.  While good for the consumer, it can put strain on the ecommerce company. The Paradox of Free Shipping Most consumers underestimate the price of shipping [...]

The Importance of Social Media for Ecommerce Websites

May 19, 2013 in E-commerce optimization

  Since the early 2000s, online social media has made rapid growth in shaping the Internet.  Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and YouTubes. How an Ecommerce website can use social media Businesses that understand how to engage their customers with social media are more likely to generate traffic and revenue compared with [...]

Google AdWords for Better Search Engine Optimization

October 25, 2012 in Gaining clients tips

  Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. AdWords can also be used for SEO [search engine optimization]. Some of the ways you can use AdWords for SEO are listed below. AdWords for researching keywords   As keywords are most important for search engine optimization, you need to research thoroughly for keywords that [...]

Integrating Social Media and eCommerce

October 22, 2012 in E-commerce optimization, E-commerce tools, Gaining clients tips

  eCommerce gains importance when clients visit business pages on social media networks. Businesses have realized that social media offers a perfect platform to popularize their services and products. Here are a few hints to incorporate social media in your routine ecommerce activities. Strategies to incorporate social media into ecommerce activities    1. Creation of an innovative social media store Irrespective of your business domain, it is suggested that you [...]