Promote your eCommerce business with promoted tweets

August 9, 2010 in Gaining clients tips

Third in our series on social media optimization for the ecommerce industry; this blog focuses on advertising options on Twitter. As of January 2010 Twitter had 75 million users. The users are expected to peak at roughly 160 million according to businessinsider. Averaging around 40 million tweets a day and growing at a rate of around 17% a month. Highlighting the mobility of the platform about 80% of Twitter activity takes place on mobile devices. [...]

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Who takes the B2B PPC cake? Facebook vs. LinkedIn

June 9, 2010 in Gaining clients tips

Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function and industry, LinkedIn seems to be the social networking site with the greatest potential for business-to-business marketing. This can be utilized for expanding your business into a particular strategic industry or targeting high-ranking decision-makers within [...]

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Facebook Pay-Per-Click Advertising

June 3, 2010 in Gaining clients tips

There has been a lot of buzz on the web with regards to PPC campaigns on social networking sites. These sites hold a distinctive advantage over Search PPC because of the personal information the networking sites possess on their users. This can make campaign targeting extremely effective, not to mention the significant size of their audiences. I have taken it upon myself to explore the most popular of the social networking sites (Facebook, Twitter, MySpace [...]

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The next generation of search

October 29, 2009 in Gaining clients tips

Google announced a new service called Social Search which shows search results from sites owned by the searchers online friends. Currently an opt-in service but widely expected to go live over the next few months it cements the need for brands to have a Twitter account, Facebook page & a decent blog. Data on a person’s social circle is pulled from their contacts in Gmail, the people they follow on Twitter, the blogs they read [...]

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Ecommerce & The Mobile Web

August 30, 2009 in E-commerce optimization, Gaining clients tips

In the last post, we discussed the advantages and techniques of becoming Multiple Web Browser Compatible in order to expand your business. As if designing your site to work on the many different web browsers out there wasn’t difficult enough, modern technology has thrown yet another curveball, in the form of mobile internet. Millions of people now use their mobile phones or PDA to surf the internet, retrieve email and even check their social networks. [...]

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