It’s been a busy week in the world of eCommerce Marketing! Here’s your chance to catch up on all the interesting articles you may have missed that were posted this week in our LinkedIn Group, eCommerce Marketing Place.

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This week’s links:

Why even highly local small businesses should embrace e-commerce |… zdnet.com

According to some projections, e-commerce sales account for $1 of every $10 spent on discretionary purchases in the United States. The big retailers claim most of that money, about 67 percent, but that number is slowly creeping…

How to: Build a Large and Scalable ECommerce Platform | pluggd.in

What architecture to follow? Whether to use an off the shelf ECommerce product or build it yourself? What kind of hardware/equipment and services to buy and/or use? What technology to use: open source, java, php or ruby or…

Expert Panel: Effective B2B Link-Building |… youtube.com

Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how…

FIRST LOOK: The new complete Google Shopping / Product Listing Ads…  | csestrategies.com

Today, we discovered that Google has one keyword live that exhibits the complete new user experience for Google Shopping, powered by Product Listing Ads (PLA). It’s all about the tents If you’ve been following the big Google…

Electronics merchants charge into cross-channel retailing  |  internetretailer.com

Internet Retailer – E-Retailers/Retail Chains – Electronics merchants charge into cross-channel…

 For Quick Sales, Target Top PPC Ad Placements  | practicalecommerce.com

For many retail businesses, summers can be a challenging time to maintain steady revenues. This week, I’m going to focus on a strategy that might bring some quick revenue into your business. A lot of the marketing buzz for…

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