Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and YouTubes.
How an Ecommerce website can use social media
Businesses that understand how to engage their customers with social media are more likely to generate traffic and revenue compared with businesses who do not. In the beginning of the web revolution, Internet forums and e-mail marketing were ideal ways to reach out to a targeted, set customer base. Now though, businesses are finding that social media makes it easier than ever to target prospective customers, re-target existing customers, and let people know about special promotions.
For example, an ECommerce website that engages in a Facebook marketing campaign to attract new customers and lets past customers know about new promotions the company is having. With just a click of a button, this ecommerce website can create a link, a post, or upload a picture and have it shown to all the business’ “fans” that appreciate the company and want to know more about it immediately. Within seconds, the business’ fans can “like” the post, have all their friends see it, and be informed of the promotion.
Attracting new clients with social media
Thanks to social media, it has never been easier to attract a new client base and show them commercials. An existing “fan” or “follower” of your ECommerce page can “share” or “retweet” whatever you post and have it displayed to all their “fans” and “followers.” More likely than not, a user’s “fans” or “followers” fall into the same demographics and have similar interests as this customer. This means there’s a good chance existing customers can bring in more targeted buyers to the eCommerce webpage.
It is important for eCommerce companies to advertise their social media presence wherever they can whenever they can. Although half of all consumers expect an eCommerce company to have a social media page, only 23% of businesses have one. It is common for companies to include social media links on their website so visitors who may first come to the website can continue to stay connected for long term retargeting.
With social media, it is possible to get a visitor to become a “fan” or “follower” instantly. Unlike signing up users via e-mail, adding new users to your social media profile requires no complicated opt-in process and no lengthy procedures to create a user account. After just one click, a visitor can be connected to your business for years to come.