Tag Archives: SMO
Promote your eCommerce business with Twitter’s Promoted tweets
Third in our series on social media optimization for the ecommerce industry; this blog focuses on advertising options on Twitter. As of January 2010 Twitter had 75 million users. The users are expected to peak at roughly 160 million according … Continue reading
Who takes the B2B PPC cake? Facebook vs. LinkedIn
Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function … Continue reading
Facebook Pay-Per-Click Advertising
There has been a lot of buzz on the web with regards to PPC campaigns on social networking sites. These sites hold a distinctive advantage over Search PPC because of the personal information the networking sites possess on their users. … Continue reading