Tag Archives: ecommerce
Promote your eCommerce business with Twitter’s Promoted tweets
Third in our series on social media optimization for the ecommerce industry; this blog focuses on advertising options on Twitter. As of January 2010 Twitter had 75 million users. The users are expected to peak at roughly 160 million according … Continue reading
Who takes the B2B PPC cake? Facebook vs. LinkedIn
Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function … Continue reading
How To Deal With Customer Reviews
Online review portals continuously grow in popularity among users. Whether someone is looking for a new camera, shoes or a doctor: More and more users consult portals before buying. Ecommerce retailers are skeptical though, because they fear criticism of their … Continue reading