Where the Purchase Cycle Begins

February 12, 2009 in Gaining clients tips

A very interesting survey conducted by Harris Interactive reveals the variety of online and offline channels from where consumers begin their purchase cycle.  Knowing the different channels and their relative strengths will allow you to expend your current reach and gain more customers. Survey highlights: Online: 20% of all customers begin their purchase cycle via search engines, other relevant online channels includes: multi-brand websites, like Amazon (9%), price comparison sites (8%) and blogs/forums (4%). Offline: [...]

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Make Up-Sales Using Coupons within Your Confirmation Email

February 12, 2009 in Up-sale tips

This easy to use up-sale strategy is providing your consumer with promotional coupons while they receive their confirmation email. You’re giving up gross margin, but you’re not taking that dollar out of your wallet. Coupon promotion advantages: Instead of spending marketing dollars you only pay out if your customer redeems the coupon. So open up another avenue and offer the budget back to your existing clients to use for themselves or pass it on to [...]

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Google Insights for Search

February 12, 2009 in E-commerce tools

Google Insights for Search is a great resource to analyze search terms within the Google network within a specified period of time, industry and geographic location. Results can be used to view the relative volume of search terms, seasonality involved and raising search terms within your industry. For the example below let us assume you are a designer plumbing e-retailer in the United States: Learn your industry’s seasonality: Within the search terms we placed “sink [...]

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Make the Most Out of Your Promotional Email

February 12, 2009 in Up-sale tips

Fluctuation of opening rates for promotional emails are enormous: The best mailing generated an opening rate of 92%, the worst just 4%. The average was 34%. So when should you send your email promotion and what can do to make sure it gets read: Email sending time & season: The best sending date is Monday evening, compared with the worst time, Thursday afternoon. For the daytime in general, the marginal time of the day will [...]

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