Every day issues like environment and global warming are discussed. No surprise that shoppers are trying to make a contribution to the sustainability environmental movement in several ways. Consumers prefer to purchase energy-efficient products and appliances as well as locally-made items. More and more shoppers choose products in recyclable packaging or buy at farmer’s market.
Ebay recently [...]
Posts under ‘Up-sale tips’
Green Ecommerce
How To Deal With Customer Reviews
Online review portals continuously grow in popularity among users. Whether someone is looking for a new camera, shoes or a doctor: More and more users consult portals before buying.
Ecommerce retailers are skeptical though, because they fear criticism of their offers and services. Despite previous fears that consumers posting honest and unfiltered material could damage sales, [...]
Make Up-Sales Using Coupons within Your Confirmation Email
This easy to use up-sale strategy is providing your consumer with promotional coupons while they receive their confirmation email. You’re giving up gross margin, but you’re not taking that dollar out of your wallet.
Coupon promotion advantages:
Instead of spending marketing dollars you only pay out if your customer redeems the coupon. So open up another avenue [...]
Make the Most Out of Your Promotional Email
Fluctuation of opening rates for promotional emails are enormous: The best mailing generated an opening rate of 92%, the worst just 4%. The average was 34%.
So when should you send your email promotion and what can do to make sure it gets read:
Email sending time & season:
The best sending date is Monday evening, compared with [...]
