Category Archives: Gaining clients tips
Promote your eCommerce business with Twitter’s Promoted tweets
Third in our series on social media optimization for the ecommerce industry; this blog focuses on advertising options on Twitter. As of January 2010 Twitter had 75 million users. The users are expected to peak at roughly 160 million according … Continue reading
Who takes the B2B PPC cake? Facebook vs. LinkedIn
Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function … Continue reading
Facebook Pay-Per-Click Advertising
There has been a lot of buzz on the web with regards to PPC campaigns on social networking sites. These sites hold a distinctive advantage over Search PPC because of the personal information the networking sites possess on their users. … Continue reading
The next generation of search
Google announced a new service called Social Search which shows search results from sites owned by the searchers online friends. Currently an opt-in service but widely expected to go live over the next few months it cements the need for … Continue reading
Ecommerce & The Mobile Web
In the last post, we discussed the advantages and techniques of becoming Multiple Web Browser Compatible in order to expand your business. As if designing your site to work on the many different web browsers out there wasn’t difficult enough, … Continue reading