admin | eCommerce Marketing

Multiple Web Browser Compatibility

August 17, 2009 in E-commerce optimization, Research

As online users are now using more different types of internet browsers than ever before, it is more important than ever that your ecommerce site performs consistently throughout all browsers. The good news is that the vast majority of online shoppers – over 80% – use either Internet Explorer or Firefox. The bad news is that there are over 100 different browsers and countless flavors of the Internet Explorer & Firefox. The common argument used [...]

Tags: Web Browser
No Comments »

Green Ecommerce

August 11, 2009 in Gaining clients tips, Up-sale tips

Every day issues like environment and global warming are discussed. No surprise that shoppers are trying to make a contribution to the sustainability environmental movement in several ways. Consumers prefer to purchase energy-efficient products and appliances as well as locally-made items. More and more shoppers choose products in recyclable packaging or buy at farmer’s market. Ebay recently introduced the Ebay Green Team as a result of record number of customers choosing to buy items that could [...]

Tags: environment, green
No Comments »

How To Deal With Customer Reviews

August 3, 2009 in E-commerce optimization, Up-sale tips

Online review portals continuously grow in popularity among users. Whether someone is looking for a new camera, shoes or a doctor: More and more users consult portals before buying. Ecommerce retailers are skeptical though, because they fear criticism of their offers and services. Despite previous fears that consumers posting honest and unfiltered material could damage sales, it has been having the opposite effect in most cases. In fact, visitors who clicked on the highest customer-rated [...]

Tags: customer reviews, ecommerce
No Comments »

Optimize Images for Search

July 27, 2009 in SEO

There’s an area that is often overlooked in SEO and that’s images. Just like the words on a website, images generate traffic and links, too. In terms of aesthetics, images are an integral part of website design. They break up a copy-heavy page and give site visitors instant visual stimulation. In terms of SEO, images can be optimized and bring additional visitors to a website. Actively using images as part of your overall optimization strategy [...]

Tags: Images, SEO
No Comments »

FAQs & Ecommerce – A Highly Recommended Match

July 21, 2009 in E-commerce tools

The frequently asked questions (FAQ) section is one of the most visited sections of each website. The users expect clearly written, well-organized, complete and actionable answers to their questions. Still only half of ecommerce retailers offer FAQs on their websites. Among those sites offering FAQ, almost one in five FAQ systems does not satisfy the client. A FAQ section is especially helpful throughout critical stages of the buying cycle. Issues including the online ordering process [...]

No Comments »