Monthly Archives: June 2010
Who takes the B2B PPC cake? Facebook vs. LinkedIn
Next in our series on social media optimization this blog deals with Pay-Per-Click opportunities on DirectAds, LinkedIn’s PPC advertising platform. I am looking particularly at LinkedIn in comparison to Facebook. With the possibility of targeting audiences according to job function … Continue reading
Posted in Gaining clients tips
Tagged B2B, CPC, DirectAds, ecommerce, Facebook, LinkedIn, PPC, SEM, SMO, Social media, Social networking
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Facebook Pay-Per-Click Advertising
There has been a lot of buzz on the web with regards to PPC campaigns on social networking sites. These sites hold a distinctive advantage over Search PPC because of the personal information the networking sites possess on their users. … Continue reading