Monthly Archives: February 2009
Where the Purchase Cycle Begins
A very interesting survey conducted by Harris Interactive reveals the variety of online and offline channels from where consumers begin their purchase cycle. Knowing the different channels and their relative strengths will allow you to expend your current reach and … Continue reading
Make Up-Sales Using Coupons within Your Confirmation Email
This easy to use up-sale strategy is providing your consumer with promotional coupons while they receive their confirmation email. You’re giving up gross margin, but you’re not taking that dollar out of your wallet. Coupon promotion advantages: Instead of spending … Continue reading
Google Insights for Search
Google Insights for Search is a great resource to analyze search terms within the Google network within a specified period of time, industry and geographic location. Results can be used to view the relative volume of search terms, seasonality involved … Continue reading
Make the Most Out of Your Promotional Email
Fluctuation of opening rates for promotional emails are enormous: The best mailing generated an opening rate of 92%, the worst just 4%. The average was 34%. So when should you send your email promotion and what can do to make … Continue reading