In the last post, we discussed the advantages and techniques of becoming Multiple Web Browser Compatible in order to expand your business.mobileweb

As if designing your site to work on the many different web browsers out there wasn’t difficult enough, modern technology has thrown yet another curveball, in the form of mobile internet.

Millions of people now use their mobile phones or PDA to surf the internet, retrieve email and even check their social networks. Some use these methods exclusively, and some use it in addition to a conventional computers. However, because of their sheer numbers, it’s no longer wise to ignore this platform.

In the past, the mobile sector has been plagued by hype and over-ambitious forecasts that rarely meet reality but there is now reason to believe that we are close to a tipping point.

Despite mobile internet still makes up a relatively small proportion of overall marketing spend; its growth displays a similar trend to the early days of online. So it’s safe to say that even though mobile internet may have not have met the highly anticipated forecasts of previous years, this channel is growing exponentially.

Remove this barrier to growth with the following tips

Many Different Devices:

Changes in the mobile device industry happen fast. Every few months there’s a new phone, PDA or gadget on the market that is capable of surfing the web. Add that to the many devices by several manufacturers already on the market and in use, and you have a design problem of momentous proportions! How to make your content visible on all of those devices?

Design for the Browsers:

While it is impossible to make sure your content will be visible on every model of every manufacturer’s device, there are a limited number of mobile browsers on the market, so instead of trying to design a site for the devices themselves, it’s better to focus on designing sites for the browsers.

Remove Images, Save on Bandwidth:

Most mobile browsers can’t display images correctly or at all. So if you are designing with the mobile market in mind, make sure that your site can work without the image or graphics element.
The other issue is that even if they can view the images you use, mobile access to the internet is generally much, much slower. Image heavy sites will take a very long time to load, as will sites loaded with other bandwidth sapping features. Keep the bandwidth to a minimum and keep mobile users happy!

Screen Size:

The last & probably the trickiest aspect of web design for mobile devices is to avoid tables at all costs and design using xhtml or CSS. Make it scalable or it won’t work! Remember, mobile device screens are tiny – much tinier than the smallest computer screen around, so design accordingly!
While it may seems like a lot of effort to make sure your site design is mobile compatible, it will earn you brownie points with your users, and this is still one area where your site might be able to stand out from the vast crowd of other sites out there!

Finally here are the top advantages that M-Commerce can provide which cannot be found in E-Commerce:

Ubiquity:
Users are able to access any m-commerce application in real time.

Accessibility:
Users are able to access m-commerce application anywhere and anytime.

Localization:
Network providers are able to localize their users by using positioning systems such as GPS, GSM or UMTS and to offer them location-dependent services such as travel, emergency calls, hotels, restaurants and amenities.

Convenience:
It is very convenient to bring a mobile device anywhere due to the size and weight if the device.

Personalization:
As mobile devices are not shared between users so it is possible to adjust the mobile devices to the user’s needs and wishes.

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