Despite what a lot of people think search engine optimization (SEO) for dynamic ecommerce sites is actually easier to implement than for non-dynamic sites, since dynamic sites contain only a few template pages (like: product page, category page etc.) so by simply optimizing a few template pages the entire site is optimized.
Although search engine optimization affects mainly the organic search results, the paid or “sponsored” results, such as Google AdWords are also affected due to the increase in the landing page score, that way you can benefit twice from the optimization efforts.
It is recommended to use a professional search engine optimization firm for the optimization effort but anyone with a small technical knowledge can implement at least the basic optimization procedures which should result in a great contribution.
Google offers webmasters a great SEO startup kit with all the basic tips to successfully optimize your site.
In this post we decided to focus and few simple to implement optimization tips which should result in the greatest contribution:
Tip #1: create unique, accurate page titles
A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. For a dynamic template page, like the product page, the title tag should be created dynamically via code.
Sample <title> tags:
Tip #2: add unique, relevant and well structured content
Search engines love content and give high scores for pages with unique, relevant and well structured content. Therefore you should carry out the following:
Add the HTML Meta tags: Including only relevant and unique keywords for each product for the title and description and make sure to include the Meta tags within each page of the landing pages.
- HTML heading tags (<h1> to <h6> tags).
- Unique relevant product descriptions: it is recommended not to use the manufacturer’s description as is, rather to modify it a bit and make it more relevant for both the product and the user.
- Long tail keywords: use various keywords that are related to the product and that go beyond the brand, model and category.
- Product reviews: product reviews not only add relevance for your site, but the user generated content will also be unique content that is searchable.
Tip #3: improve the structure of your URLs
Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to a better SEO score by the search engines.
Sample URL structures: