This easy to use up-sale strategy is providing your consumer with promotional coupons while they receive their confirmation email. You’re giving up gross margin, but you’re not taking that dollar out of your wallet. Coupon promotion advantages: Instead of spending marketing dollars you only pay out if your customer redeems the coupon. So open up another avenue and offer the budget back to your existing clients to use for themselves [...]

Fluctuation of opening rates for promotional emails are enormous: The best mailing generated an opening rate of 92%, the worst just 4%. The average was 34%. So when should you send your email promotion and what can do to make sure it gets read: Email sending time & season: The best sending date is Monday evening, compared with the worst time, Thursday afternoon. For the daytime in general, the marginal [...]