Almost $4 billion dollars are being spent on mobile advertising, all across the world. Some of the significant factors that shape its destiny are listed below: Focus on Behavioral aspects Conventionally, ads have been targeted towards demographic context or a device. But this trend is changing, and ads are now being focused more on an individual’s location and behavior. Targeting based on behavior, promises higher returns because by tracing [...]

  Ever wondered how adCore, Kenshoo, or Marin Software, are able to generate reports, optimization campaigns, and build ads automatically? Ever wondered how to automatically update your ads with changing prices, quantity, or discount percentage? The answer is the Google AdWords API. API stands for: Application Programming Interface. When a service like AdWords, opens their API to the public, other services can access and change all of the information within [...]

As eMarketer reported earlier in the month mothers are one of larger user groups online and are among the most internet savvy.  In the US alone approximately 34 million moms are online per month, as reported by eMarketer, and they are influencing those purchase decisions. So how can ecommerce sites understand how to gear their offerings towards mothers who not only by for themselves, but also their children. Before making [...]